My Multicultural Toolkit provides online marketing resource

New York-Transitions Optical Inc. has introduced an online resource to serve as a guide to meeting the needs of today’s growing minority populations. The site explains the reasons to focus on culturally diverse patients and provides a step-by-step guide to success, including tools and education offered through the Transitions Cultural Connections program. Eye-care professionals also can save links and resources to a personalized dashboard for future use.

My Multicultural Toolkit focuses on four key steps to grow a practice’s business and improve patient satisfaction with culturally diverse patients:

My Community guides you on how to learn more about the demographic groups that live in your regions with the Transitions MAP (Market Area Profile) tool.

My Practice aims to help you establish a better environment for culturally diverse patients by educating staff and providing bilingual and in-language patient resources.

My Marketing provides strategies to attract culturally diverse patients, and offers access to tools, such as the Transitions Marketing Wiz, to build a unique marketing strategy for the practice, and the Transitions Online Marketing (TOM) Tool to develop customized materials.

My Industry provides an online community where ECPs and other professionals in the industry can share their best practices and strategies for promoting cultural competency.

For more information: MyMulticulturalToolkit.com

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