"Open Your Eyes" goes down under

Partners | <b>OYE Technology</b>

The OYE team will release its film down under on June 17 in Australia and New Zealand during the Optometry Virtually Connected Conference.

Exciting news from OYE Technology!

Earlier this year, “Open Your Eyes,” a feature documentary by Wayne Chesler premiered in North America on iTunes, Apple TV, and Google Play.

The OYE team is now excited to announce that the film will be going down under on June 17 as it is released in Australia and New Zealand during the Optometry Virtually Connected Conference.


The documentary follows Kerry Gelb, OD, and Chris Maraboli, an influencer, as they travel across North America, Europe, and Costa Rica spreading awareness on how general health problems can be revealed through the eyes.

“The film has identified how eager the public is to know about how optometry is the secret to our hidden health,” said Stephanie Wallace, of the OYE team. “The number one response to the film in North America was that people didn’t know the eye was the window to diagnosing almost 300 systemic diseases.”

Related: 'Open Your Eyes' documentary to premiere this month


Additionally, the film looks at how nutrition and lifestyle choices can impact better vision and sleep, while also discussing the digital dos and don’ts and reinforcing the importance of in-office eye exams.


Continuing the message from the “Open Your Eyes” film, two other projects: the Open Your Eyes Podcast and O.Y.E. Broadcasting, an emerging leader in social media, were derivative to “continue the messaging from the film along with helping to expand and enhance optometrist’s practice and reach the younger generation and deliver a unified message for optometry,” according to Wallace.

“We’re almost acting as detectives to diagnose very interesting cases to try to help people,” Gelb said in an interview with Optometry Australia.

Learn more and watch the trailer here.