OYE Broadcasting, Luxottica partner for social media campaign

OYE Broadcasting and Luxottica are launching a partnership to reframe optometry optometry in the eyes of the world via a pilot social media campaign, the organizations announced Monday.

Called the Luxottica x OYE initiative, the 90-day campaign is designed to create awareness about optometry to a younger audince and generate an increased scheduling of appointments in the field.

OYE Broadcasting was begun by the production team behind the recent "Open Your Eyes" documentary and the Open Your Eyes podcast.

OYE Broadcasting and OYE Technology, its parent company, were created with the intention to advance knowledge and capabilities of optometry via scientific entertainment and to deliver a unified message to the vision community.