Polishing up our print look

Article

Do we look a bit fresher? Younger, maybe? Lost weight? I know, new haircut! Nope, we just got a bit of a makeover.

Do we look a bit fresher? Younger, maybe? Lost weight? I know, new haircut!

Nope, we just got a bit of a makeover. Just as we try to keep our content fresh for you, our esteemed readers, we want to look good for you, too.

We didn’t go hog wild in the juniors department at Nordstrom. We are updating a few key pieces, some highlights here and there, and a new lipstick or two.

OK, enough with the glamour analogies already.

We’ve worked hard over the past 18 months or so to improve the content we bring you. Content always has and always will be the nuts and bolts of a publication. If the articles, news, and stories aren’t good, you won’t consistently read it, no matter how snazzy the design.

Now that we consistently bringing you solid content within the pages, we’re focusing on the pages themselves. You’ll see a bit of a refresh on our opinion and feature pages. Our covers will lure you in-I mean, entice you to go deeper-with clinical content beginning with the first thing you see. You’ll see more over the coming months.

We could offer you the best content available, but if it isn’t graphically appealing, chances are you won’t read it. Our goal is to provide you great information in an easy-to-consume format, so you can find out what you need to know without wasting a lot of time.

As we work on these updates, we want to know what you think about our endeavors. Do you like these small changes? Did you even notice them? Should we take it even farther? Drop me a line with your impressions: gbailey@advanstar.com.ODT

Newsletter

Want more insights like this? Subscribe to Optometry Times and get clinical pearls and practice tips delivered straight to your inbox.

Recent Videos
Shelby Brogdon, OD, details opportunities for practices to answer the patient's concerns from the chair before they hit the internet for their contact lens needs.
Christi Closson, OD, FAAO, shares her excitement for the new Acuvue Oasys MAX 1-Day multifocal for astigmatism
Karen R. Hoffman, OD, shares how customizable scleral lenses can transform vision for patients with complex corneas, achieving 20/20 outcomes and enhanced comfort.
Janna Pham, OD, shares key takeaways from a corneal tomography session she presented alongside Travis Pfeifer, OD, and Matthew McGee, OD.
Jacob Lang, OD, FAAO, details early symptom relief demonstrated in as early as day 1 during AOA's Optometry's Meeting 2025.
When Langis Michaud, OD, MSc, FAAO, FSLS, FBCLA, FEAOO, began fitting scleral lenses 20 years ago, there was limited knowledge about conjunctival characteristics, scleral shape, and lens behavior.
Ioussifova details what sets Johnson & Johnson's new lens apart from the rest, which was launched at the American Optometric Association's Optometry's Meeting 2025.
Alongside Rachel Steele, OD, Rafieetary outlines what to look for in blurred disc margins and the importance of acting fast and sending patients to the ED when needed.
Langis Michaud, OD, MSc, FAAO, FSLS, FBCLA, FEAOO, emphasized that every staff member should play a role in myopia management during his presentation at Optometry's Meeting 2025.
Dr Ashley Tucker Wallace discusses the intersection of pediatric dry eye and myopia control
© 2025 MJH Life Sciences

All rights reserved.