Prescription-friendly sunglasses designed for active lifestyles

Article

Viva International has released eight new prescription-ready sunglass styles for men and women in its Harley-Davidson Eyewear collection.

The men's collection offers five plastic models, one metal, and one metal front/plastic temple combination frame; all are classic rectangular shapes. Logo applications, including the brand's bar-and-shield logo and skull logo, are infused into the frame's temple design. The collection also includes one women's plastic model in a modified cat-eye shape detailed with a rivet-accented Harley-Davidson skull logo button plaque.

Available colors: black, brown, tortoise, and gunmetal. Available sizes: 55-18-135 to 59-17-130. Each frame comes with a branded hard case. Merchandising materials include a six-piece display unit and counter card featuring the brand's new print ad campaign.

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Dan Ignaszewski, executive director of the Alliance for Eye and Vision Research and the National Alliance for Eye and Vision Research, provides insight into the new campaign and how to get involved.
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