Pro Fit Optix now PFO Global, upgrades Web site

Irving, TX – Pro Fit Optix has rebranded itself as PFO Global. The purveyor of free form lens technology and global fabrication of finished eyewear also adopted a new logo as part of its rebranding strategy.

“The new brand and logo reflect who the company has grown to be in the marketplace, expanding beyond offering free form lenses to become the innovative source for complete eyewear, mobile dispensing equipment and free form lens calculation software worldwide” President and CEO Rudolf Suter said.

More recently, PFO Global launched a new Web site at www.pfoglobal.com. The Web site utilizes a secure user name and password. Users can choose from 60 different frame styles and order finished eyewear with single-vision, bi-focal or free form progressive lenses in all materials and add-on options. 

“PFO’s global lab manufacturing systems allow us to offer the best quality in products and services to the ECP at the lowest possible cost point,” Suter said.

PFO Global also uses the AGS (Acuity Global System) logistics technology that links with secure data communications. Proprietary cloud technology insures that orders are secure in transmission between provider offices and production labs in the US and other global locations, according to the company.

“We have experienced tremendous growth in this exciting new complete eyewear program and are currently planning to double or even triple the number of styles offered by working very closely with global frame companies,” Suter said.

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