TearLab, Sjögren’s Foundation team up for Dry Eye Awareness Month

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TearLab is partnering with the Sjögren’s Foundation to promote July as “Dry Eye Disease Awareness Month.”

 

San Diego-TearLab is partnering with the Sjögren’s Foundation to promote “Dry Eye Disease Awareness Month” this year.

Throughout July, TearLab will raise awareness through professional communications and in-clinic materials delivered directly to customers. The efforts also will extend to social media. TearLab will donate $1 for every Like logged during July on the Sjögren’s Syndrome Foundation’s Facebook page, as well as AllAboutDryEye’s Facebook page, TearLab’s Web site, and additional social media platforms containing information for patients about the prevalence of dry eye disease (DED), and a place for patients to interact and share their stories.

“DED is a common symptom of Sjögren’s, which is why partnering with TearLab to raise awareness of this issue is so important,” said Steve Taylor, chief executive officer of the Sjögren’s Foundation. “We hope that anyone suffering from DED will discuss the possibility of an underlying medical condition, like Sjögren’s, with an eyecare professional.”

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Dan Ignaszewski, executive director of the Alliance for Eye and Vision Research and the National Alliance for Eye and Vision Research, provides insight into the new campaign and how to get involved.
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