ToricCalc, new cross-cylinder app, lauches

Seattle-Just-launched mobile app ToriCalc quickly calculates cross-cylinder contact lens prescriptions for eyecare practitioners, manufacturers, educators, and contact lens distributors. ToriCalc, resulting from the partnership between Innovative Insights LLC and Abacaus International, is available for individual download or as the basis for a private label entry into mobile application marketing and customer support.

Contact lens specialists need fitting tools and ToriCalc, based on proven sphero-cylinder over-refraction formulas, serves this requirement while providing a mobile application opportunity for businesses or groups desiring to increase their brand awareness and customer support. The app quickly calculates cross-cylinder contact lens prescriptions and has been engineered to increase speed and accuracy as well an enhanced user experience. Prescription information may be entered from baseline spectacle refraction or from lens on-eye information. In addition to calculating resultant lens powers, ToriCalc includes a spectacle lens conversion system and a subjective graphical interface to modify axis alignment.

“When we went through the various offerings inside eye care for a highly useful tool practitioners can use every day, a cros- cylinder calculator stood out as the first tier in a customizable suite of mobile application software,” said Mark Bertolin, President Innovative Insights LLC.

As a private label option, ToriCalc provides a cost-effective system to build brand awareness and increase exposure in the expanding mobile marketplace. ToriCalc can be branded to meet customer demand and optimized to include client specific features.

ToriCalc is available initially as an IOS application with Android following later in 2013. It is available on iTunes and ToriCalc.com.