Transitioning into the retail arena

February 23, 2014

Except for a 6-month stint at an optical more than 20 years ago, I haven’t spent much time in that part of the industry. It’s time I did. Plus, we’re going to step up coverage in our pages and online presence as well. I hope you’ve already noticed the new look of our InDispensable news and product section.

Except for a 6-month stint at an optical more than 20 years ago, I haven’t spent much time in that part of the industry. It’s time I did. Plus, we’re going to step up coverage in our pages and online presence as well. I hope you’ve already noticed the new look of our InDispensable news and product section.

With this in mind, I was pleased to attend Transitions Optical’s Transitions Academy a few weeks ago. In addition to learning more about the company’s technology, I was able to network with optometrists, opticians, and ancillary staff who were more knowledgeable than me. I had some great conversations, and I’m already working with some of these informed folks to bring you great content.

Courses specific to optometrists at Transitions Academy included increasing second-pair sales, doctor-driven dispensing, and the healthy aging eye. Two of the three sessions were presented by a doctor and optician team. I got more out of these sessions, which were more compelling, and I enjoyed seeing discussion from both perspectives. It got me thinking on how Optometry Times can better present information to you.

As I ponder and plan our upcoming retail and dispensing content, I want to hear from you. Do you want to hear how Dr. Smith increases second pairs in her practice, for example? Would the science behind why coatings or lenses work in certain populations interest you? Something else?

As always, we want to bring you information that helps you better your practice and patient care. Drop me a line about what content you’d like to see: gbailey@advanstar.com.ODT