OR WAIT 15 SECS
Transitions Optical has launched its Transitions Vantage lenses, which darken and polarize on exposure to ultraviolet light, according to a recent announcement from the company.
Pinellas Park, FL - Transitions Optical has launched its Transitions Vantage lenses, which darken and polarize on exposure to ultraviolet light, according to a recent announcement from the company.
Transitions also established a Web site [www.transitionsvantage.com] designed to help professionals better understand the product and how to recommend it to patients.
“Education has always been a critical component to successfully introducing a new product in our industry,” said Alexis Cardona, chief marketing officer, Transitions Optical. “This time, we've not only expanded our family of products with Transitions Vantage lenses but we've also introduced a completely new technology, variable polarization, to the industry making proper education even more critical. By offering a central resource for information, we hope to make it easy for our partners to understand this new technology and how it can offer patients a completely new benefit.”
Eye-care professionals who visit the site can access product information, instructional videos, educational tools and marketing materials. Upon completion of a short quiz, doctors can sign up to receive a complimentary launch kit, which includes a Transitions Vantage lens lorgnette sample, a glare simulator, consumer brochures, a recommendation guide, frequently asked questions, and a final inspection guide with film.
Transitions Vantage lenses will officially become available to consumers on May 1 in a variety of materials and exclusively in gray.
For more articles in this issue of InDispensable, click here.