Transitions Optical compiles multicultural initiative report

Pinellas Park, FL-Transitions Optical Inc. has released Cultural Connections: The 2012 Multicultural Initiative Report, an overview of the company’s multicultural initiatives.

Among the programs and opportunities included are research conducted by Transitions Optical; resources available to both eyecare professionals and culturally diverse consumers; and programs executed through partnerships with industry and cultural organizations. The report also features profiles of Transitions Optical’s Diversity Advisory Board members, who oversee all efforts and ensure they are culturally appropriate and relevant.

“The Transitions Cultural Connections initiative has come so far since we began in 2006-and where we are now is just the beginning,” said Manuel Solis, multicultural marketing manager, Transitions Optical. “With the support of our industry partners and the guidance of our Diversity Advisory Board, we are committed to expanding our multicultural efforts in 2013 and beyond to ensure that growing groups at risk are getting the best possible eyecare.”

Transitions Optical’s multicultural initiative report is available free of charge through Transitions Optical Customer Service at CService@Transitions.com or 800/848-1506. A printable PDF version is also available online in the “My Industry” section of MyMulticulturalToolkit.com and includes links to useful tools and resources for eyecare professionals.