Velvet launches geotargeting program for retailers

Las Vegas-During Vision Expo West, Velvet Eyewear announced the launch of its new retailer campaign, which aims to increase foot traffic through geotargeting, an Internet marketing method which determines the geolocation of a website visitor and delivers different content based on that visitor’s location.

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Velvet says the campaign will increase their retailer’s online ranking to put them in front of their local competition. Retailers will be featured in a co-branded ad on the Velvet Locator page, Velvet blog, Pinterest, Facebook, Twitter, LinkedIn, and Google pages.

The company says it is looking to build relationships between itself and its retailers through the program. It says the program will connect potential customers to each Velvet exclusive retailer with a direct link from its ads and locator page that sends customers to the retailer’s website or Facebook page.