Video point-counterpoint: Social media vs. web site

Article

Watch Dr. Justin Bazan and Jason Daniels debate the merits of a practice Web site or a practice social media presence

Authors of the May Optometry Times Point-Counterpoint piece take their discussion to video.

Private practitioner Justin Bazan, OD, of Brooklyn, and Jason Daniels, director of sales at EyeCarePro, share their reasons on why social media or Web sites are the best digital presence for optometrists.

“I found a better way to attract new patients and engage with current patients with Facebook,” says Dr. Bazan.

Says Daniels: “Almost everybody uses Google to find products and services. Not having a Web site is going to create a lapse in the number of people who will come into that practice.”

Continue the conversation by watching their interaction and letting us know where you stand. 

Newsletter

Want more insights like this? Subscribe to Optometry Times and get clinical pearls and practice tips delivered straight to your inbox.

Recent Videos
Presenters from the Collaborative Care Symposium 2025 give their key takeaways from their presentations.
Erin Tomiyama, OD, PhD, FAAO, offers actionable advice for myopia management and perspective for practitioners ready to refine their approach.
Extended lotilaner 0.25% therapy shows meibomian gland benefits
Mitch Ibach, OD, FAAO, details a presentation he gave with Tanner Ferguson, MD, at the Collaborative Care Symposium 2025.
Carolyn Majcher, OD, FAAO, details a Collaborative Care Symposium 2025 presentation given with Prethy Rao, MD.
Mitch Ibach, OD, FAAO, details the importance of identifying the best candidates and practicing comanagement for refractive surgery.
Lori Wright, JD, sat down to talk about a presentation at Collaborative Care Symposium about the risk under federal statutes and how to minimize that risk as an optometrist or an ophthalmic practice.
Rachelle Lin, OD, MS, FAAO, on collaborating more effectively on neovascular retinal cases
Mark Bullimore, MCOptom, PhD, details the importance of preparing optometric students for myopic patient care in a Collaborative Care Symposium (CCS) 2025 presentation.
Peter Hersh, MD, stated that the key takeaway from a handful of presentations he gave at CCS 2025 is that successfully treating patients with keratoconus is identifying the disease early.
© 2025 MJH Life Sciences

All rights reserved.