You and Eye: On contact lenses, personalization, and boosting optical sales

Commentary
Podcast

One of the 15 clinics Miriam Korik, OD, works at is an optical boutique. She shares her expertise on exam personalization and how to realize these tweaks as sales.

Prefer to listen on the go? You can follow the podcast on Spotify and Apple Podcasts.

Follow Dr Korik on social media:
Instagram: @mirrrcatt, @dr_miri_k
Facebook: https://www.facebook.com/msk1010xoxo
LinkedIn: https://www.linkedin.com/in/miriam-korik-81b492111/
YouTube: https://www.youtube.com/channel/UCuIVJVZ17AJFEo8fqXK_gZg

Newsletter

Want more insights like this? Subscribe to Optometry Times and get clinical pearls and practice tips delivered straight to your inbox.

Subscribe Now!
Recent Videos
Devin Sasser, OD, shares his excitement for Acuvue Oasys MAX 1-Day multifocal for astigmatism, the first and only daily disposable multifocal toric contact lens.
Shelby Brogdon, OD, details opportunities for practices to answer the patient's concerns from the chair before they hit the internet for their contact lens needs.
Christi Closson, OD, FAAO, shares her excitement for the new Acuvue Oasys MAX 1-Day multifocal for astigmatism
Karen R. Hoffman, OD, shares how customizable scleral lenses can transform vision for patients with complex corneas, achieving 20/20 outcomes and enhanced comfort.
When Langis Michaud, OD, MSc, FAAO, FSLS, FBCLA, FEAOO, began fitting scleral lenses 20 years ago, there was limited knowledge about conjunctival characteristics, scleral shape, and lens behavior.
Ioussifova details what sets Johnson & Johnson's new lens apart from the rest, which was launched at the American Optometric Association's Optometry's Meeting 2025.
Karen R. Hoffman, OD, speaks on her AOA 2025 poster, which details a case series on fitting patients with irregular cornea and astigmatism with Zenlens (Bausch + Lomb)
Erin Tomiyama, OD, PhD, FAAO, offers actionable advice for myopia management and perspective for practitioners ready to refine their approach.
Mark Bullimore, MCOptom, PhD, details the importance of preparing optometric students for myopic patient care in a Collaborative Care Symposium (CCS) 2025 presentation.
Peter Hersh, MD, stated that the key takeaway from a handful of presentations he gave at CCS 2025 is that successfully treating patients with keratoconus is identifying the disease early.
Related Content
Jessilin Quint, OD, MBA, FAAO, said that you don't need to have a leadership title to take on a leadership role.

AOA 2025: How to take your leadership skills to the next level in your practice

Jessilin Quint, OD, MBA, MS, FAAO;Jordana Joy, Associate Editor
July 4th 2025
Article
Neurotrophic Keratitis: Multidisciplinary Approaches to Enhance Patient Outcomes

Neurotrophic Keratitis: Multidisciplinary Approaches to Enhance Patient Outcomes

June 30th 2025
Podcast
Close up of keratoconic cornea. Image credit: AdobeStock/ZarinaLukash

Epithelial thickness mapping introduces powerful diagnostic and screening tool

Laura Holtz, OD
June 30th 2025
Article
Navigating the Glaucoma Therapeutic and Surgical Landscape from Conventional to Cutting Edge

Navigating the Glaucoma Therapeutic and Surgical Landscape from Conventional to Cutting Edge

June 30th 2025
Podcast
AOA 2025- Performance of a multipurpose contact lens solution in excessive wearers - Image credit ©Monstar Studio—stock.adobe.com

AOA 2025: Performance of a multipurpose contact lens solution in excessive wearers

Lynda Charters
June 27th 2025
Article
Moderator Scot Morris at the AOA Innovation Hub at Optometry's Meeting 2025

AOA 2025: Innovation Hub sparks thoughtful conversations about AI, technology in eye care

Emily Kaiser Maharjan, Assistant Managing Editor
June 26th 2025
Article
© 2025 MJH Life Sciences

All rights reserved.