Knowing your market-key to practice growthSeptember 1st 2009
Marketing is highly effective when done right, but many optometrists think they either must spend a fortune or spend very little. Developing an accurate profile of a practice's existing patient base is an important first step in creating a marketing campaign that delivers a strong return on investment.
Optical coherence tomography aids retinal diagnosis, treatmentJuly 1st 2009
Optical coherence tomography (OCT) can be an effective diagnostic tool that enables optometrists to examine the retina layer by layer. It also can offer quantitative data about the retinal nerve fiber layer. Some doctors believe that the biggest advantage of OCT is what it reveals about the vitreomacular interface.