How to harness social media's power to grow your practice
Despite what some people believe, social media isn't a fad.
How telemedicine can offer enhanced patient benefits
Telemedicine offers a number of patient benefits, and the exchange of clinical information enhances the delivery of patient care.
Practitioner by day, crimefighter by night
Since 1993, Dr. Weiberg, who practices optometry full time at The Eclectic Eye in Memphis, has patrolled the streets of Memphis as a volunteer officer.
Outsourcing can create savings
An expert advises outsourcing responsibilties that no one in your office is skilled or trained to handle.
OD marches to the beat of a different drummer
As the drummer for Smooth, a popular jazz band that routinely plays at venues throughout the Poconos, Anthony Diecidue, OD, can't remember a time when he wasn't playing the drums or performing with other band musicians.
Optometrist enjoys avocation as vintner
Some of the local men of Italian descent who visit Armstrong Eye Care Associates in Kittanning, PA, often bear gifts.
The eye is quicker than the hand
Mark Horowitz, OD, in practice in southern Florida, has been a professional magician for 50 years.
Social media: not just for teens
With individuals spending more time online than in the past, optometrists can use social media sites, such as Facebook and Twitter, to build or grow their practices.
Multi-specialty model can enhance care
Multi-specialty practices are becoming more commonplace.
Optometrist volleys between his practice and his sport
It's been 20 years since one optometrist has been in school, but he's still playing the sport he grew to love back then - beach volleyball.
'Green' can help you keep in the black
A green office environment is not only healthier for you, your staff and your patients, but also for your practice's bottom line.
Drive practice growth - set staff goals, monitor progress toward objectives
Do your employees know what you expect of them?
Optometrist finds God, now sees clearly
For most of his adult life, Maurice Geldert, OD, was not a religious man.
Work with vendors to grow your profits
Be prepared to describe your practice's goals during vendor meetings.
Dirt bike racing shows OD that life is more than being fastest
Though a busy man, Andrew Jones, OD, wouldn't give up dirt bike racing if you handed him a flourishing optometry practice for free.
Offering creative payment options good for business
When patients cannot pay their optometrist, they will often avoid care to avoid embarrassment. Optometrists can help these patients get the care they need and keep their business by offering a variety of payment methods.
Interactive software provides a valuable resource
A new software program (Luma, Eyemaginations Inc.) offers more than 100 computer animations that help optometrists clearly explain eye-care products, diseases, and treatment options to patients.
Is anyone stealing product from your optical shop?
Easy steps that can help reduce theft from your optical shop include strategic placement of displays and posters, not leaving locked cases open, and limiting the number of frames that are out at one time.
Knowing your market-key to practice growth
Marketing is highly effective when done right, but many optometrists think they either must spend a fortune or spend very little. Developing an accurate profile of a practice's existing patient base is an important first step in creating a marketing campaign that delivers a strong return on investment.
Optical coherence tomography aids retinal diagnosis, treatment
Optical coherence tomography (OCT) can be an effective diagnostic tool that enables optometrists to examine the retina layer by layer. It also can offer quantitative data about the retinal nerve fiber layer. Some doctors believe that the biggest advantage of OCT is what it reveals about the vitreomacular interface.
Partner in haste, repent at leisure
Many optometrists are eager to open a new practice but want a partner. The groundwork for joining forces with someone includes doing your homework and not rushing the process.
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