Konrad Billetz is the co-founder and CEO of Frameri Eyewear.
Why ‘Made in Italy’ is often a lie
What do we buy when we buy “Made In Italy?” Every time I visit a factory-whether it is in Italy or China-I’m amazed by the whole production process. To me, it’s beautiful-from the mixing of block acetate to form sheets, through the cutting of frame fronts and temples, shooting the temple core, tumbling, and finally, assembly.
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