Justin Bazan, OD

Gone are those simple days when nearly all patients purchased glasses from their eye doctors’ offices. Online eyewear vendors have exploded onto the scene, and the fallout includes the doctor/patient relationship.

My front desk team sent me an email that indicated they shared a Google document with me. We share documents with each other all of the time. When the email signature appeared slightly different, my first thoughts were, “Shoot! This isn’t right. I bet we have been hacked!”

Your patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.

Many of you know I pulled the plug on a practice website and went full on social media nearly eight years ago. However, most of you probably don’t know that around the same time, I also cut the cord on the phone!