In late February 2019, the patients of Olds Eyecare in Alberta, Canada, woke up to this message on Facebook and Instagram:
“Olds Eyecare Clinic is so excited to announce the release of the brand new Acuvue Oasys with Transitions contact lens! Yes, you read that right, a contact lens that has the technology to change and darken in the sun! Stay tuned for upcoming offers and maybe even a contest for your turn to try these incredible new lenses.”
While the lens didn’t officially launch until April 1, Olds Eyecare was one of a few select practices given early access. In the following months, Tanya Sitter, OD, of Olds Eyecare garnered experience in how to describe the lenses to patients and what patient complaints are best addressed by the contact lens technology. The results have been surprising and have taught her to think outside the box with new innovations.
Olds Eyecare in Alberta is a three-location, 11-doctor practice in rural Canada. Her patients suffer from common conditions such as dry eye exacerbated by the cold winters and dry air and light sensitivity from digital lifestyles and the outdoor sports and activities that are popular in her community.
In her practice, Dr. Sitter traditionally fits daily disposable and two-week disposable contaact lenses due to the dry climate—she says that monthly disposable lenses have historically caused her patients significant comfort concerns.
Previously by Dr. Lyerly: What happened in Oklahoma: Expanding scope of practice and protecting what has been earned
Since getting early access to the lens in February, Dr. Sitter has worn the lens herself and had a chance to learn from her patients and their lifestyle complaints how best to position the lens.
Her first advice is to talk to every patient about what’s new each year at their annual eye exam. This allows her to create patient value around coming in for a comprehensive annual eye exam and prevents her from pigeon-holing patients into categories when they would be interested in a newer technology.
“Lots of people who I wouldn’t have expected have been interested in trying these lenses,” Dr. Sitter says.
Instead of presenting the lens one way to every patient, she recommends listening to patient complaints and presenting the lens in the best way that fits their lifestyles.
1. Johnson & Johnson Vision. Acuvue Oasys with Transitions package insert. Available at: https://www.acuvue.com/sites/acuvue_us/files/acuvue_oasys_with_transitio.... Accessed 5/23/19.
2. Johnson & Johnson Vision press release. Two studies measure performance of Acuvue Oasys with Transitions Light Intelligent Technology Contact Lenses in simulated sunlight, day and night driving conditions. Available at: https://www.prnewswire.com/news-releases/two-studies-measure-performance.... Accessed 5/23/19.