Dr. Lyerly is a 2011 graduate of Southern College of Optometry. She founded Eyedolatry in 2011, a media platform dedicated to patient-friendly and doctor-approved ocular health advice and industry news. She has successfully coordinated on media campaigns
Create opportunities aesthetics and better OD/MD relationshipsJune 4th 2018
Instead of waiting to let the future happen to him, Walt Whitley, OD, FAAO, has focused on innovating and creating opportunities in his optometric career. He has made a name for himself in ocular surface disease and the opportunities for relationship-building between optometry and ophthalmology.
3 things you need to know about TFOS DEWS IIDecember 18th 2017
If you have skimmed a few summary articles and are thinking, “Dry eye not really changed much for me,” we’re highlighting the biggest takeaways from TFOS DEWS II that will make you rethink what you think you know about dry eye treatment in our podcast with Drs. Jennifer Craig, Lyndon Jones, and James Wolffsohn.
The Sightbox scoop from J&J’s Peter MenziusoOctober 20th 2017
If the rate of change in optometry this year has your head spinning, hold on tight with this next one. On September 18, 2017, Johnson & Johnson Vision (JJV) announced the acquisition of Sightbox, an online contact lens subscription box service that sells direct to consumer Acuvue contact lenses, and yes, contact lenses from the three other major contact lens manufacturers.
The next frontier: Mobile eyecare clinicsJuly 27th 2017
You know the statistics. Nearly 40% of Americans don’t go to the eye doctor because they feel like their eyes are “fine,” and despite efforts by the AOA and outreach campaigns, the average American is also getting bombarded by telemedicine ads painting eyecare as “inconvenient” and “expensive.”