Jennifer Lyerly, OD

Dr. Lyerly is a 2011 graduate of Southern College of Optometry. She founded Eyedolatry in 2011, a media platform dedicated to patient-friendly and doctor-approved ocular health advice and industry news. She has successfully coordinated on media campaigns

Articles by Jennifer Lyerly, OD

If you have skimmed a few summary articles and are thinking, “Dry eye not really changed much for me,” we’re highlighting the biggest takeaways from TFOS DEWS II that will make you rethink what you think you know about dry eye treatment in our podcast with Drs. Jennifer Craig, Lyndon Jones, and James Wolffsohn.

If the rate of change in optometry this year has your head spinning, hold on tight with this next one. On September 18, 2017, Johnson & Johnson Vision (JJV) announced the acquisition of Sightbox, an online contact lens subscription box service that sells direct to consumer Acuvue contact lenses, and yes, contact lenses from the three other major contact lens manufacturers.

You know the statistics. Nearly 40% of Americans don’t go to the eye doctor because they feel like their eyes are “fine,” and despite efforts by the AOA and outreach campaigns, the average American is also getting bombarded by telemedicine ads painting eyecare as “inconvenient” and “expensive.”

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