AOAExcel endorses VisionHQ, empowering optometric practices to transform patient relationships with in-office membership plans

AOAExcel, a member-benefit and for-profit subsidiary of the American Optometric Association (AOA), proudly announces its endorsement of VisionHQ, an innovative platform designed to transform how optometric practices operate using in-office membership plans.

In-office membership plans are transforming the way practices engage with patients. By offering a subscription-style model, patients can pay a monthly or annual fee in exchange for bundled vision benefits. For practices, in-office membership plans create a consistent revenue stream, encourage stronger patient loyalty, and support improved care continuity.

VisionHQ was built to eliminate the administrative demands of designing, promoting, and managing in- office membership plans. By streamlining billing, renewals, patient compliance, benefit tracking, and staff training, VisionHQ empowers practices to launch plans tailored to their patient base without burdening staff or disrupting patient care.

“In-office membership plans are not just about financial predictability. They help make vision care more accessible and ensure patients return for the care they need, when they need it,” said Sam Pierce, O.D., AOA Past President and Chairman of the Board for AOAExcel. “AOAExcel endorsed VisionHQ because they provide the tools, structure, and support necessary to help make the implementation of these plans easy and sustainable for the long term.”

In addition to the technology platform, VisionHQ offers personalized support for practices at each stage of implementation. From step-by-step onboarding and plan design to regular check-ins and best practices for patient communication, VisionHQ ensures practices feel confident introducing in-office membership plans to their patients.

Emerging from years as an industry leader in dental membership plans, VisionHQ brings valuable experience. “We’ve seen membership plans drive excellent results in dentistry for years, and we’re excited to apply those lessons as we advance in optometry,” said Dr. Brett Wells, CEO and Co-Founder of VisionHQ. “Partnering with AOAExcel and, by extension, the voice of optometry represented by the AOA, allows us to bring proven strategies to optometrists to help them strengthen patient relationships and practice performance.”

VisionHQ’s flexible model allows practices to tailor plans to their unique patient demographics and long- term practice goals. AOA members interested in learning more about VisionHQ and whether in-office membership plans are the right fit for their practices can visit the website.

About AOAExcel

AOAExcel is a member benefit of the American Optometric Association that provides members with the tools they need to practice with confidence. AOAExcel and

its business partners provide members with resources including the AOAExcel Career Center, malpractice insurance, retirement planning, personal financial tools, group term life and long-term disability insurance, and more.

About VisionHQ

VisionHQ is a platform built to make in-office membership plans simple and effective for optometric practices. By automating administrative tasks and equipping practices with training, marketing, and ongoing support, VisionHQ enables doctors of optometry to strengthen patient loyalty, grow practice revenue, and deliver more consistent care.