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Aspex Eyewear launches new e-commerce site

Article

Aspex Eyewear Group launched its new e-commerce site for eye care professionals. The site showcases all Aspex brand lines, including EasyClip, Manhattan Design Studio, and Takumi Magnetic Eyewear, and offers a host of new features.

New York  – Aspex Eyewear Group launched its new e-commerce site for eye care professionals. The site showcases all Aspex brand lines, including EasyClip, Manhattan Design Studio, and Takumi Magnetic Eyewear, and offers a host of new features.

The site allows offers to view new styles and products on the day of release as well as place orders. Additional features include a zoom capability providing enhanced viewing options, a portal for ordering parts such as clips, temples, fronts, and a “wish list.” Users can also check on the availability of products and colors on a “live” basis, view point-of-purchase material and display products to consumers with or without prices.

“Establishing a new e-commerce platform for our eye-care professionals enables Aspex to reinvent our online environment through the addition of many new features while creating a more user-friendly, reliable experience,” said Yael Ifergan, director of marketing. “With our new site, we are in a better position to satisfy the users’ needs for critical product and style information delivered in an efficient and timely manner.”

For more articles in this issue of InDispensable, click here.

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