Bausch & Lomb center offers online trends, news, insights

Bausch & Lomb (B&L) launched the Center for Patient Insights to increase access to unbiased industry information, trends, market research and insights for eye-care professionals (ECPs) across the country.

Key Points

Rochester, NY-Bausch & Lomb (B&L) launched the Center for Patient Insights to increase access to unbiased industry information, trends, market research and insights for eye-care professionals (ECPs) across the country.

The center's main goal is to deliver news that helps ECPs better understand patients, the industry, and available information and opportunities, including data from patient and consumer research commissioned by B&L and nationally recognized data providers, including HPR and Gallup.

"[ECPs] across the country have consistently communicated to us that one of their key needs and wants is to continue raising their understanding of how to increase patient loyalty and satisfaction," said Steven Robins, president of B&L Vision Care North America. "With the new Center for Patient Insights, Bausch & Lomb is able to offer [ECPs] a source of aggregated and unbiased industry news and research that will help them grow their knowledge base, practice, and patient satisfaction and loyalty."