B+L offers Ultra and BioTrue convenience pack

Bridgewater, NJ-Bausch + Lomb recently launched a new convenience pack for eyecare practitioners and their patients that combines Bausch + Lomb Ultra contact lenses and Biotrue multi-purpose solution.

The convenience pack provides optometrists and their offices a tool to help improve patient compliance and annual supply purchase rates. With the purchase of a Ultra contact lens inventory, offices will receive:

• 24 convenience pack boxes

• 24 Biotrue multi-purpose solution samples (10 oz.) with accompanying lens cases

• One pad of Bausch + Lomb Ultra consumer rebates ($60 rebate with the purchase of an annual supply of Ultra contact lenses)

Dr. Ernie Bowling: B+L introduces Ultra contact lens

The convenience pack box will also include a built-in business card holder and referral reminder to encourage patients to refer friends and family to their eyecare practitioner’s office.