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EyeCare4Kids launches #GlassesOn campaign to contribute to underserved communities


The #GlassesOn campaign promotes the benefits of eyewear for kids and invites support for the non-profit through Giving Tuesday on November 29th.

Little girl tries on glasses at the optometry clinic

EyeCare4Kids is kicking off the holiday season with a campaign to promote giving to kids in need of corrective lenses. Their #GlassesOn campaign features prominent celebrities, sports figures, and other social media influencers. All will be promoting donations to EyeCare4Kids and an encouraging message for kids who need glasses.

“Our association with community leaders, celebrities and social media influencers has given us a platform to promote the benefits of wearing glasses, emphasizing how important glasses are for self confidence, and success in the classroom and in life,” said Joseph Carbone, founder of EyeCare4Kids.

Everyone is invited to participate in the campaign by posting a picture of themselves wearing glasses on the social media platform of choice with #GlassesOn. The campaign will continue through the end of November, culminating on Giving Tuesday, November 29, 2022.

“Something as simple as seeing Shaquille O’Neal wearing glasses, can turn an experience as traumatic as getting that first pair of glasses, into a much easier thing to deal with,” Carbone continued. “The more people that share our glasses-on hashtag, the more people we can touch with our message and more children we can help with professional eye care.

100% of donations will go toward eye care services for kids in 8 clinics across Utah, Nevada, New Jersey, and Arizona as well as 3 mobile clinics that travel to schools and communities without consistent access to eye care. Carbone hopes to expand the organization’s reach in the coming years.

“In 2021, we fitted our four-hundred-thousandth individual with glasses, and we have not slowed down,” Carbone added. “We know we have the ability to do more, and our campaign partners are committed to supporting our mission of helping underserved children and families see better. Their reach combined with the generosity of our donors and sponsors will allow us to improve the lives of so many more people.”

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