J&J launch 1-Day Acuvue Define

Jacksonville, FL-Johnson & Johnson recently announced the initial launch of 1-Day Acuvue Define contact lenses with Lacreon technology, a lens that will accentuate the eye’s natural beauty while helping to support eye health, according to the company.

1-Day Acuvue Define, made from etafilcon A, will be available in plano and vision correction ranges from +1.00 D to -9.00 D with a base curve of 8.5 mm and diameter 14.2 mm and is being introduced in three styles to complement all eye colors:

• 1-Day Acuvue Define in Natural Sparkle

• 1-Day Acuvue Define in Natural Shimmer

• 1-Day Acuvue Define in Natural Shine

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“1-Day Acuvue Define provides personalized eye enhancement that uniquely interacts with each iris pattern,” says Millicent Knight, OD, head of professional affairs, Johnson & Johnson Vision Care, U.S. “It is not a colored contact lens. Colored contact lenses usually have opaque and pixelated patterns that mask the natural beauty of the eye. 1-Day Acuvue Define offers subtle, natural-looking enhancement that allows the beauty of the eye to shine through.”

According to the company, 1-Day Acuvue Define brand also uses proprietary Beauty Wrapped in Comfort Technology that fully encloses the pattern within the ultrathin lens material of 1-Day Acuvue Moist brand contact lenses, ensuring that the design pigments are not in contact with the surface of the eye or the eyelid.

The brand is already the number-one beauty contact lens in Asia, according to the company. The 1-Day Acuvue Define lenses are now available through a limited number of independent eyecare practitioners, with expanded availability in the U.S. expected to follow in the first half of 2015. 

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