• Therapeutic Cataract & Refractive
  • Lens Technology
  • Glasses
  • Ptosis
  • Comprehensive Eye Exams
  • AMD
  • COVID-19
  • DME
  • Ocular Surface Disease
  • Optic Relief
  • Geographic Atrophy
  • Cornea
  • Conjunctivitis
  • Myopia
  • Presbyopia
  • Allergy
  • Nutrition
  • Pediatrics
  • Retina
  • Cataract
  • Contact Lenses
  • Lid and Lash
  • Dry Eye
  • Glaucoma
  • Refractive Surgery
  • Comanagement
  • Blepharitis
  • OCT
  • Patient Care
  • Diabetic Eye Disease
  • Technology

Practical management EP 10: Getting started with marketing


In this week's podcast episode with Maria Sampalis, OD, shares how she got started with her practice's marketing.

Maria Sampalis, OD, owner of Sampalis Eye Care in Cranston and Providence, Rhode Island, sat down with Optometry Times®' editor Kassi Jackson to talk all-things practice management.

Editor's note: This transcript has been edited for clarity


How do you get started with marketing?


So marketing, I think it is just baby steps—we use Facebook, it's super easy just to start that way. And then just using your EMR and your recall system just to do eblasts. That's easy, too. And then there are articles out there on how to set up a Google account, and how to mark it on Google. And that's pretty easy, too. So they make it—it's pretty easy to get started, even if you have your office manager do it, as well.

And Google is great, where you can say, "hey, I'm just gonna market between 12 to 5, Monday through Thursday and then turn it off and restart next week." Um, so it's pretty straightforward, easy stuff to do that and that's how I got started but once I started diving into it and saw the return and and how a lot of practices aren't doing it, I found to get much it gets much easier.

Related Videos
Amy Butler of Bausch + Lomb details the company's recycling programs and initiatives for contact lenses and other eye care products
Nicholas Gilberg, OD, gives a tutorial on EssilorLuxottica's Leonardo team practice management programs
Bonnie An Henderson, MD, highlights key takeaways of the 2024 EnVision Summit, including diversity and family inclusion
Jeffrey J. Walline, OD, PhD
Easy Anyama
© 2024 MJH Life Sciences

All rights reserved.