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The optical technology company announced two updates to their product line.
Shamir Insight announced Wednesday the release of two latest innovations: Glacier Expression, an anti-reflective lens coating, and Autograph Intelligence, an update to the company’s previously launched lens.
The Glacier Expression lens coating provides sharper vision and reduced eye strain. A superior anti-reflective functions allows consumers to more easily express themselves and form deeper social connections.
In a recent study comparing Glacier Expression lenses with other non-coated lenses, the following results were reported:
Sixty-three percent of subjects felt more connected to subjects wearing the lenses, compared to 47% who said the same for the same individual wearing different lenses.
Additionally, 70 to 80% of respondents stated they showed empathy towards participants wearing Glacier Expression lenses, compared to only 28-34% of those respondents who felt similarly for subjects not wearing anti-reflection coating.
Further, 72.5% of study participants indicated that individuals wearing Glacier Expression lenses had trustworthy appearances — which was more than 3 times that of the control group.
And 80% of study participants acknowledged feeling connected to those they met wearing Glacier Expression lenses — which was almost 2.5 times the control group.