Carl H. Spear, OD, MBA, FAAO

An optometric practice is worth what someone is willing to pay. ODs must plan an exit strategy well before it’s time to move on. A practice management expert offers advice.

Marketing your practice can seem overwhelming, but with a plan in place you will find that it is much more effective and may even save you money in the long run. Learn how to put a marketing plan together and the benefits of having a marketing plan in place at your practice.

Running a practice day-to-day can pose challenges for ODs. Carl Spear, OD, MBA, FAAO, outlines the three basic business strategies to maximize success and why it is important to choose one that fits your practice.

In Part 5 of his five-part blog series on vision care plan gripes, Carl Spear, OD, MBA, FAAO, discusses how misleading and wrong information can affect patients’ perceptions of your clinical care and practice.