4 disruptions challenge independent practice


Is the independent optometrist being threatened much like small bookstores and neighborhood pharmacies?

She bases part of her analysis on the results of a 2010 survey of 6,000 U.S. consumers, exploring current customer preferences-where they go for exams and buy materials-and their anticipated future buying habits.

Spaulding outlined four major disruptions for skepticism about the future of independent optometry:

"It makes sense that customers would trust and remain loyal to their optometrists for exams but seek more value from online vendors or mass merchandisers for materials," Spaulding said.

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