Alcon introduces Air Optix Colors

Philadelphia-Alcon announced the launch of its Air Optix Colors silicone hydrogel color contact lenses at the American Optometric Association’s Optometry’s Meeting.

The lenses are available in nine colors-five subtle colors and four vibrant colors-and are the first monthly-replacement, daily-wear color contact lenses available in the United States on the silicone hydrogel platform. The lenses also feature the company’s 3-in-1 Color Technology, which allows wearers to enhance their eye color with a natural-looking effect, according to Alcon.

“The scientific advancements in Air Optix Colors make this lens the biggest breakthrough in the color contact lens industry in more than a decade,” says Carla Mack, OD, MBA, FAAO, director of professional and clinical support, for U.S. Vision Care at Alcon. “We know our consumers-Millennials in particular-want the ability to enhance their eye color in a natural, beautiful way. Now, we can give them an option that’s not only stunning, but also incredibly comfortable.”

In addition to being available in prescription parameters-+6.00D to -6.00D (0.25D steps), -6.00D to -8.00D (-0.50D steps)-the Air Optix Colors are offered in plano. Patients can virtually “try on” the colored lenses by uploading a picture onto the brand’s website www.airoptixcolors.com/colorstudio.