Alcon joins Think About Your Eyes initiative

November 4, 2014

Alcon recently joined the Think About Your Eyes national public awareness campaign presented by The Vision Council and the American Optometric Association aimed at educating consumers on the benefits of vision health.

Alexandria, VA-Alcon recently joined the Think About Your Eyes national public awareness campaign presented by The Vision Council and the American Optometric Association aimed at educating consumers on the benefits of vision health.

This industry initiative speaks directly to consumers and promotes the importance of getting an annual comprehensive eye exam.

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“Alcon is passionate about developing advanced products to help people see better and enjoy a higher quality of life, so partnering with the Think About Your Eyes campaign was a natural step in our continued efforts to encourage proper eye care,” says Eric Bruno, vice president and general manager for U.S. Vision Care at Alcon. “We’re proud to take part in such a vital health initiative and look forward to educating consumers on the necessity of a yearly eye exam, which is crucial to attaining the clear, healthy vision every person deserves.”

Since the national launch of the Think About Your Eyes campaign, eye exams have increased 4.5 percent, leading to an additional 5.2 million annual eye exams and the diagnosis of more than 525,000 previously undiagnosed eye diseases. The initiative employs national television, radio, print and online/digital advertising to share educational and motivational messages about eye disease, eye strain, children’s vision and how regular eye exams can positively affect overall health. The campaign is designed to encourage consumers to schedule an eye exam by visiting thinkaboutyoureyes.com. The site, which has received more than one million visitors, features a comprehensive locator tool where visitors can easily find local Think About Your Eyes member eyecare providers.