Google’s 10 tips to perfect your practice website
In the digital age, having a website can mean the difference between failure and success, but having a website means little if a practice's target audience doesn't see it
Las Vegas-In the digital age, having a website can mean the difference between failure and success, but having a website means little if a practice's target audience doesn't see it. Because Google is the dominant search engine of choice worldwide, it's natural that eyecare practitioners should be aware of best practices for ensuring their website is both ranked highly on Google search results and provides visitors with a good experience.
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What you need to know
To help practitioners get the most out of their websites, Google's Eric Kuan and Adam Ziegler offer the following tips:
1. How search results are created
Search results are based on a myriad of algorithms that find, index, and evaluate more than 60 trillion Internet pages.
2. Offer what users want
The key to high placement on organic Google search results is having a website that users want to visit. Providing content that's informative, includes appropriate calls to action, and avoids keyword spamming will all factor into how valuable that content is.
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3. Get those links
Additionally, pages are given rankings, which-among other things-are determined by how many links go to that page from outside sources. The idea is: the more sites that link to a page, the more relevant that page must be.
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