ODs can better connect with patients through stories

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Colette Carlson, professional speaker and human behavior expert, says that relationships can be transformed through the power of connected conversations. She recommends that ODs rely on stories, not data, to build trust in order to influence patients. Plus, staying “in the now” with each patient helps to keep ODs focused on the patient in front of them. Check out her conversation with Optometry Times® Editor in Chief Gretchyn M. Bailey, NCLC, FAAO.

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