Transitions steps up outreach on eye health for diabetes

Chicago-More than 1,000 attendees at the American Diabetes Association EXPO learned about the importance of regular eye care and the benefits of adaptive Transitions lenses. Transitions Optical teamed up with retailer America’s Best to provide 245 free vision screenings while educating attendees about the role that comprehensive eye exams play in detecting and preventing future eye damage from diabetes. The EXPO was April 14.

According to a 2008 global healthy sight survey conducted by Transitions Optical, only half of people with diabetes are aware that vision problems are a side effect of the disease, and that 4 of 10 people with diabetes are not getting regular eye exams.

“The number of cases of diabetes and related eye damage is on the rise in the United States, particularly among African-American and Hispanic populations,” said Manuel Solis, multicultural marketing manager, Transitions Optical. “Unfortunately, our research has shown that these groups don’t always know they’re at risk, or they’re not scheduling regular eye exams. The American Diabetes Association events have provided an excellent platform to educate those who already have diabetes and encourage them to take steps to preserve their eye health.”

Optometrists can access complimentary diabetes-related education and patient resources through its professional portal at Transitions.com/PRO.

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