Simple, but effective, tips can help doctors use online feedback to build a practice.
While many doctors scorn the idea of consumers reviewing healthcare services online-doctors should be pleased to know that a 2010 report in the Journal of General Internal Medicine found that 90% of online healthcare reviews were positive.
These days, using online forums is commonplace. A recent Pew Internet Research study showed 72% of Internet users looked online for health information last year, and 30% consulted online reviews or rankings of health care services or treatments.
Roys Laux, general manager of health and wellness at Angie's List offered these tips on how doctors can use online feedback. How can you use the reviews?