Leslie E. O’Dell, OD, FAAO

Leslie E. O’Dell, OD, FAAO, is the director of Dry Eye Center of PA and Wheatlyn Eye Care in Manchester, PA. Dr. O’Dell lectures throughout the east coast and internationally on dry eye related topics. She is a graduate of the Pennsylvania College of Opto

Articles by Leslie E. O’Dell, OD, FAAO

Social media is a great way to drive engagement from patients and word-of-mouth referrals. The same is true of the more conventional sources of media-local news, etc. The more you showcase your practice and skillset to your surrounding community, the more exposure your practice receives and the potential for new patients rises. This also helps to build you up as an expert in a specific area of eye care. 

After many years as the sole optometrist in a busy ophthalmology practice, I found myself feeling isolated. I had excelled in my career managing many complicated ocular disease cases and making a difference in the lives of the patients whom I served; however, I was lacking the collaboration with my peers I had experienced during my residency and years in school.

After more than a decade of working in a MD/OD private practice, I found myself at a crossroads in my career. I spent this past year exploring many modes of practice to find the best fit for my next decade-or two or three.

Focusing on dry eye management is a great practice builder, but is not without challenges. These challenges lie in making the proper diagnosis, implementing new technology, properly training staff, developing an effective treatment plan and the time it takes to properly educate patients.

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