Walmart takes virtual try-ons to the next level by integrating augmented reality into its website and app for customers to try out prescription glasses frames virtually.
In part of the company’s investment initiative to expand augmented reality and virtual reality for customers’ benefit, Walmart will release a new optical virtual try-on (VTO) feature in February that allows prescription wearers to try on new frames before stepping into a store or ordering online.
Available either through the Walmart app or the website, the VTO feature will use 3D data and advanced algorithms to create a digital “twin” of its eyewear frame selection, which results in a more realistic virtual try-on experience.1
"As a company, our commitment is to provide our customers with a shopping experience that exceeds expectations – one that is easy, engaging and personalized. With our latest addition, we are offering our customers yet another dimension of choice, meeting them exactly where they are in their shopping journey. This is a testament to our continuous efforts to redefine and elevate the shopping experience," said Tom Ward, executive vice president and chief eCommerce officer of Walmart US in a news release.
The VTO feature includes more than 750 eyewear options, which are available at the click of a button. When selecting a frame, a “try them on” flag will be available on the main image of Walmart’s product page. After a facial scan is completed, customers will be able to view the glasses if they were viewing them in a mirror. Prescriptions can then be added to customize the lenses, and a scan to capture pupillary distance measurements will be completed. The glasses, including prescriptions and custom changes, can then be purchased online and delivered to your door. If the glasses arrive and modifications are needed, customers can visit their local Walmart Vision Centers and work with an optician.1
“As a trusted health and wellness destination for over 33 years, we are dedicated to expanding our assortment and services to ensure we’re meeting our customers’ evolving needs – to live better and healthier lives. We continue to focus on improving access and convenience for our customers by allowing them to shop how and where they want. With the launch of optical virtual try-on and online prescription eyewear shopping, we are taking the next step to help customers see better to live better,” said David Reitnauer, vice president of Walmart Health and Wellness Optical.
Walmart has been making significant advancements in its Vision Centers over the past year, according to the news release. Now, over 1,000 frames under $150 are available, and include brands like DKNY, Columbia, Bebe Nautica, and Nike Eyewear, to name a few. The company is also growing the number of Vision Centers, with the goal to have over 3,000 centers nationwide by the end of 2024. Customers can fill valid prescriptions for eyewear, including sunglasses, reading glasses, and contact lenses at these centers.1
Additionally, Walmart’s new certification and licensure programs for eye care providers led to a pay increase for over 4,000 opticians in 2023.