Selling glasses online may not be answer for ODs
Even though the loss of revenue or fear of the loss of revenue is the reason ODs wish at times to join online glasses sales, consider five reasons why online glasses sales may not be in the best interest of the OD.
Optometry must change with the times
The general public as well as some ODs have forgotten the extend of our core training. We have to educate our patients more thoroughly about why we do what we do and why it matters that they have an annual eye exam.
Optic disc swelling early sign of cat-scratch neruoretinitis
Scratches by young felines can lead to ocular complications. Find out how a patient’s floater led to a referral and diagnosis of cat-scratch neuroretinitis.
Stop, say hello, and shake my hand
Chief Optometric Editor Ben Casella wants your feedback! Read his latest editorial about interacting with people like you at industry meetings.
Why it’s important to have a marketing plan
Marketing your practice can seem overwhelming, but with a plan in place you will find that it is much more effective and may even save you money in the long run. Learn how to put a marketing plan together and the benefits of having a marketing plan in place at your practice.
Viola Kanevsky, OD: Owner of Acuity, NYC
Viola Kanevsky, OD: Owner of Acuity, NYC, discusses her uptown NYC practice, pediatrics, and the Guatemala civil war.
5 features of successful comanagement
A comanaging MD discusses what five traits should be part of any OD-MD comanaging relationship. Setting patient expectations on both ends is the underlying framework.
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