August 2014 saw a public awareness campaign show the world the power of social media. This unprecedented viral video initiative is something that optometry hopefully can learn from and replicate for its own public awareness campaigns. Let’s take a look at the how this all happened and see if we can come up with a similar social sensation.

Mind, body, and soul need to be regularly fed in order to feel like a complete person. Most of us now live and die by our phones, so you can take care of all of your needs with your device. Here are my recommendations to feed your mind, body, and soul.

Babiators recently announced the launch of Babiators Rx, a new line of prescription spectacles for kids.

Cataract surgery demand is set to grow as an increasing amount of baby boomers retire and enter old age, but the eyecare profession is not ready for the coming demand, says Dr. David Geffen, OD, FAAO.

Despite some perceptions, generic pharmaceutical drugs are not necessarily less effective than their branded counterparts. But their true claim to fame is in cheaper pricing, undercutting the brand-name alternatives sometimes by orders of magnitude. But according to Dr. Milton Hom, OD, FAAO, price shouldn't take on the main consideration.

hich clinical tests meet clinical laboratory improvement amendments (CLIA) compliance? Furthermore, which routine tests have CLIA waiver approval? If these questions have stumped you, you're not alone, and it's likely you are one of the many who see CLIA as one big mystery.

During Vision Expo West, Velvet Eyewear announced the launch of its new retailer campaign, which aims to increase foot traffic through geotargeting, an Internet marketing method which determines the geolocation of a website visitor and delivers different content based on that visitor’s location.

Optovue recently launched its software-assisted OCT device, the iScan, in the United States.

Dr. Dori Carlson, OD, FAAO, and Dr. April Jasper, OD, FAAO, recently sat down with Optometry Times to talk about their recent presentation at Vision Expo West in Las Vegas on the female perspective in primary care optometry.

CooperVision announced during Vision Expo West that the unilateral pricing policy (UPP) on Sauflon clariti contact lenses will be upheld. CooperVision completed its acquisition of Sauflon Pharmaceuticals Limited in August 2014.

Lupus, dry mouth, and arthritis aren’t usually associated with optometry, but it may well need to become a necessary part of any optometrist's knowledge base as awareness of Sjögren's syndrome becomes more prevalent, reported Dr. Milton M. Hom, OD, FAAO, at his most recent seminar at Vision Expo West.

For those who have heard men joking about "smurf vision," it's no surprise the unintended effects some pharmaceutical drugs can have on other parts of the body. But while physicians are well-aware of the systemic complications caused by medications they prescribe, they don't always know what effects drugs prescribed by other disciplines could have on their field of medicine-this includes optometrists, says Dr. Alan Kabat, OD, FAAO.

Inventory is rarely top of the mind for newly-trained optometrists, but it's something they have to contend with when beginning their own business.

The U.S. optical industry is in full recovery mode, and the outlook on future growth is good, reported Shawn Shafer, program manager for The Vision Council, at state of the industry meeting at Vision Expo West in Las Vegas.

Digital eye strain is becoming an increasingly common problem for Americans, and optician's need to be more proactive in discussing the problem with their patients. So said Michael Vitale, ABOM, LDO, NCLEC, lens division liaison for The Vision Council, who stressed the lack of public awareness of what have been dubbed "computer glasses" at Vision Expo West.

To sell better, eye care specialists need to stop selling. While counterintuitive, this is what generates the best environment that fosters not only better sales figures, but also more trust and credibility among patients, claim Dr. Ann Hoscheit, OD, FAAO, FAARM, of Summit Eye Associates and Dr. Robert Davis, OD, of the Eye Center.

A 24-year-old was referred to the Ocular Disease Service at UAB Eye Care for a glaucoma evaluation. Other than a history of spectacle correction for myopic refractive error, the personal ophthalmic history is negative.

The discussion of providing Saturday office hours can rile a group of ODs like few other topics. In the non-healthcare world, Saturdays are revered as a day off from the daily grind and a chance to spend time with family and friends.

Go down the eye care aisle at your local pharmacy or big box retailer and take a look at the contact lens care solutions. The choices can seem quite daunting to patients who have been given no recommendations before heading to the store.

During the Global Contact Lens Forum at Vision Expo West, Scot Morris, OD, FAAO, provided current information about the status of contact lenses in the United States.