Optical recovering post-recession, with Internet leading the way
September 18th 2014The U.S. optical industry is in full recovery mode, and the outlook on future growth is good, reported Shawn Shafer, program manager for The Vision Council, at state of the industry meeting at Vision Expo West in Las Vegas.
"Eye-gonomics" and computer glasses key in preventing CVS
September 18th 2014Digital eye strain is becoming an increasingly common problem for Americans, and optician's need to be more proactive in discussing the problem with their patients. So said Michael Vitale, ABOM, LDO, NCLEC, lens division liaison for The Vision Council, who stressed the lack of public awareness of what have been dubbed "computer glasses" at Vision Expo West.
Language choice key in driving optical sales
September 18th 2014To sell better, eye care specialists need to stop selling. While counterintuitive, this is what generates the best environment that fosters not only better sales figures, but also more trust and credibility among patients, claim Dr. Ann Hoscheit, OD, FAAO, FAARM, of Summit Eye Associates and Dr. Robert Davis, OD, of the Eye Center.
Why peroxide is still a good choice for lens care
September 17th 2014Go down the eye care aisle at your local pharmacy or big box retailer and take a look at the contact lens care solutions. The choices can seem quite daunting to patients who have been given no recommendations before heading to the store.