Blog

The 20-20-20 rule has taken on a life of its own, but it remains a useful trick to reduce digital eye strain.

Mike Brown, OD, MHS-CL, FAAO, shares how the significance of a pocket watch and Helen Keller serve as important lessons in patient care for ODs.

Diana Canto-Sims, OD, discusses co-op funds with Alessandro Baronti, the president and CEO of the DeRigo Rem.

Don’t let pharmacies thwart treatment

Michael Brown, OD, MHS-CL, FAAO reflects on how, sometimes, doctors fail to practice what they preach

Michael Brown, OD, MHS-CL, FAAO shares what he wishes he knew before starting his career in optometry.

Happy memories of an OD’s grandfather help defuse heated patient situation

OD faces unknowns in quest to give an old practice a facelift

Overhearing a conversation in a physicians’ lunchroom in the 1990s helped this OD to better understand the meaning of the term “real doctor.”

Conditions may be imperfect, but ODs must still always manage

Improve the main symptom to increase compliance

Why it's important to keep a record of patient encounters

Education brought the patient and doctor to the same wavelength

I asked just about everyone I met with if they were fully vaccinated, and no one said no.

I have taught many students who have never met but are nonetheless connected

Optometry meetings are opening back up

Why optometrists should embrace leadership for a better tomorrow

Vaccines and variants are top of mind

Combing through diagnostic information and inflammation measurements gives ODs the tools to create targeted approaches to dry eye treatment, including when to drug and when to plug

An OD is struck by the thought of he and his son looking through their own microscopes, trying to care for their respective flocks but from different angles and perspectives.

A logistically complex undertaking is underway, unlike anything most of us have ever seen.

We all share a common goal.

One OD has polished a 4 step process of introducing new contact lens technology to patients