Practice Management

A look back on what happened in optometry during the week of March 20-March 24.

In this week's podcast episode with Maria Sampalis, OD, hear how to differentiate between branding and marketing.

A look back on what happened in optometry during the week of March 10-March 16.

Maria Sampalis, OD, shares first steps to get started in increasing net revenue in your practice.

How one OD incorporated full-service dry eye treatment.

A look back on what's happened in optometry during the week of March 3-March 9.

Continuing the conversation on practice management, Maria Sampalis, OD, shares tips on how to succeed in increasing revenue.

A look back on what's happened in optometry during the week of February 25-March 2.

Shalu Pal, BSc, OD, FAAO, shares key takeaways from the contact lens zpanel discussion she participated in.

As efforts continue across the globe, optometrists need to take action in clinics.

A look back on what's happened in optometry during the week of February 18-February 23.

In this episode of a practice management series, Maria Sampalis, OD, touches on digital platforms and the importance of utilizing them.

A look back on what's happened in optometry during the week of February 11-February 16.

In this episode of a practice management series with Maria Sampalis, OD, learn about different online promotions and how to put them into practice.

A look back on what's happened in optometry during the week of February 4-February 9.

In this episode of a practice management series with Maria Sampalis, OD, hear how to reach your target audience.

These 8 pearls will help improve your patient care, practice management, and more.

A look back on what's happened in optometry during the week of Jan. 28-Feb. 2.

In this episode of a practice management series with Maria Sampalis, OD, learn about the importance of social media use as a local optometrist.

A look back on what's happened in optometry during the week of Jan. 21-Jan. 26.

In this first episode of a practice management series with Maria Sampalis, OD, learn about the importance of a brand for your optometric practice.

A look back on what's happened in optometry during the week of Jan. 14-Jan. 19.

Two leaders in optometry are coming together to expand their suite of services for independent practices.

Diagnosing and treating dry eye and meibomian gland dysfunction can be the foundation for practice growth—and patient satisfaction.

Lessons can be learned from each patient experience, even the strange ones.

Leo Semes, OD, FAAO, shares key highlights from his EyeCon 2022 presentation, "Advances in therapies for retinal disease."

A meditation on the effects of putting off doctors' orders.

Ruth Shoge, OD, MPH, FAAO, shares key takeaways from her EyeCon 2022 presentation, "Diversity in practice, creating an inclusive and equitable workspace."