SPOTLIGHT -
This week in optometry: February 25-March 2
A look back on what's happened in optometry during the week of February 25-March 2.
SECO 2023: Valuing your contact lens patients, while valuing yourself
Shalu Pal, BSc, OD, FAAO, shares key takeaways from the contact lens zpanel discussion she participated in.
Practical management EP 6: Importance of increasing revenue
Continuing the conversation on practice management, Maria Sampalis, OD, shares why increasing revenue is important for a sustainable optometric practice.
Diversity, equity, inclusion, and belonging—in practice
As efforts continue across the globe, optometrists need to take action in clinics.
This week in optometry: February 18-February 23
A look back on what's happened in optometry during the week of February 18-February 23.
Practical management EP 5: Utilizing digital platforms
In this episode of a practice management series, Maria Sampalis, OD, touches on digital platforms and the importance of utilizing them.
This week in optometry: February 11-February 16
A look back on what's happened in optometry during the week of February 11-February 16.
Practical management EP 4: Online promotions
In this episode of a practice management series with Maria Sampalis, OD, learn about different online promotions and how to put them into practice.
This week in optometry: February 4-February 9
A look back on what's happened in optometry during the week of February 4-February 9.
Practical management EP 3: Reaching your target audience
In this episode of a practice management series with Maria Sampalis, OD, hear how to reach your target audience.
Elevating your contact lens practice brings numerous benefits
These 8 pearls will help improve your patient care, practice management, and more.
This week in optometry: January 28-February 2
A look back on what's happened in optometry during the week of Jan. 28-Feb. 2.
Practical management EP 2: Social media importance
In this episode of a practice management series with Maria Sampalis, OD, learn about the importance of social media use as a local optometrist.
This week in optometry: January 21-January 26
A look back on what's happened in optometry during the week of Jan. 21-Jan. 26.
Practical management EP 1: Why having a brand is important
In this first episode of a practice management series with Maria Sampalis, OD, learn about the importance of a brand for your optometric practice.
This week in optometry: January 14-January 19
A look back on what's happened in optometry during the week of Jan. 14-Jan. 19.
IDOC and Three Rivers Optical announce merger
Two leaders in optometry are coming together to expand their suite of services for independent practices.
Vision care includes dry eye care
Diagnosing and treating dry eye and meibomian gland dysfunction can be the foundation for practice growth—and patient satisfaction.
A funny thing happened at the office: Part 1
Lessons can be learned from each patient experience, even the strange ones.
Therapeutic advancements for retinal disease
Leo Semes, OD, FAAO, shares key highlights from his EyeCon 2022 presentation, "Advances in therapies for retinal disease."
Helping patients with poor adherence
A meditation on the effects of putting off doctors' orders.
Creating an inclusive and equitable workspace
Ruth Shoge, OD, MPH, FAAO, shares key takeaways from her EyeCon 2022 presentation, "Diversity in practice, creating an inclusive and equitable workspace."
2022 brought pipeline advances in glaucoma, retina, cornea, and beyond
Justin Schweitzer, OD, gives a brief overview of his EyeCon 2022 presentations, reflecting on pipeline advancements made in optometry in 2022.
EyeCon 2022: Improve your practice with these industry innovations
Adam Ramsey, OD, shares key takeaways from his EyeCon 2022 presentation, "Advances in industry innovations to improve your practice."
EyeCon 2022: Diversity, equity, and inclusion in your optometry practice
Adam Ramsey, OD, shares key takeaways from his presentation on diversity, equity, and inclusion in you optometry practice, which he presented during EyeCon 2022.
These 5 strategies for hiring, training, and retaining optometry staff are critical
Your employees are your greatest allies; building a team the right way from the very beginning is the foundation of your success.
Words matter: Update how you talk to your patients
As technology advances and choices grow, you need to personalize patients’ options.
Offer advanced patient care by bundling services
Combining products and resources in creative ways can help grow your business.
AAOpt 2022: Preparing to sell your optometric practice
Advanced planning is the key for the most successful practice transitions as well as realizing the highest return on investment on the sale.
AAOpt 2022: DEI foundations in the optometric practice
Parres Wright, OD, FAAO, shares highlights from her discussion, "DEI Building Blocks, its foundational concepts understanding diversity, equity, and inclusion in optometry," which she co-presented during AAOpt 2022.