
Happy memories of an OD’s grandfather help defuse heated patient situation

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Check out our latest poll!

Selina McGee, OD, FAAO, disscusses her SECO 2022 presentation "See the light! Adding IPL to your practice."

Watch the latest installment of our video series!

Language used to describe patients in electronic health records (EHRs) may be perpetuating racial bias

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See our latest poll results

OD faces unknowns in quest to give an old practice a facelift

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Watch the latest installment of our video series!

Open Your Eyes documentary now available on Apple TV+ and Google Play!

The annual national conference in February will offer 3 intensive days of business management curricula, COPE-approved clinical education, staff training and high-profile guest speakers.

Listen to the second part of this discussion!

Listen to this week's episode!

Electronic health records may be the future of practice management.

Exciting news from OYE Technology!

Clark Chang, OD, MSA, MSc, FAAO, shares why he wish he'd known more about the versatility of the optometric field before starting out in the optometric field.

One doctor's experience leads to key takeaways in ensuring quality care for all patients.

Following three tips in communication ensures a win-win for patients and physicians

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From the Chief Optometric Editor

This poll is for optometrists and eyecare professionals, only. It will close on Friday, December 3, 2021.


This poll is for optometrists and eyecare professionals, only. It will close on Friday, November 19, 2021.

The important role of the optometrist and legal responsibilities

Communication styles to adapt to an optometric setting

Why ODs should consider their own culture and how it influences interactions with patients.
