Chief Optometric Editor Ben Casella wants your feedback! Read his latest editorial about interacting with people like you at industry meetings.

Marketing your practice can seem overwhelming, but with a plan in place you will find that it is much more effective and may even save you money in the long run. Learn how to put a marketing plan together and the benefits of having a marketing plan in place at your practice.

Demodex has been associated with inflammation of the lid margin and eyelash loss in patients. Take a closer look at mites and microorganisms to consider if, in moderation, they may be beneficial.

Viola Kanevsky, OD: Owner of Acuity, NYC, discusses her uptown NYC practice, pediatrics, and the Guatemala civil war.

In Part 2 of her three-part series on cosmetic dangers, Tracy Schroeder-Swartz, OD, MS, FAAO, focuses on the dangers found in cosmetics-particularly cosmetics banned by the FDA and those that may exacerbate ocular surface disease.

It is not realistic for patients to be prepared to respond when they are given news of a disease or disorder. Many times, patients are caught off guard at the mention of disease and assume a blank stare. What questions are they supposed to ask? Will Smith, OD, anticipates these questions and provides staff with information to keep patients informed.

Third-year student Shelby May gives her three tips to improve doctor-driven dispensing skills as a student. She explains how ODs can differentiate themselves from their online competitors.

U.S. gold medal gymnast Laurie Hernandez speaks exclusively with Optometry Times and discusses how daily disposable contact lenses helped to improve her vision when competing.

Build a rapport with patients and understand they are placing trust in staffers when choosing new glasses. Tami Hagemeyer, ABOC, FNAO, offers suggestions to maximize patients' satisfaction with the process.

Cleaning and laundry chemicals are commonly found around our patients' homes and not always locked away from children's access. Rich Mangan, OD, talks about how to treat and help prevent ocular chemical burns in younger patients.

Lyme disease is an infectious disease caused by Borrelia bacteria which is spread by ticks. Editorial Advisory Board member Michael Cooper, OD, explains Lyme disease and the ocular conditions associated with it.

The opioid crisis in the U.S. continues to explode as some patients are turning to street drugs once their prescriptions run out. Thuy-Lan Nguyen, OD, discusses how ODs can be part of the solution when patients show signs of prescription or non-prescription drug abuse.

Every so many years we see a shift in our workforce. Carole Burns, OD, explains how ODs can better manage the younger, millennial generation in their offices.

Sports concussions continue to make the news as long-term effects continue to emerge. Katherine K. Weise, OD, MBA, FAAO, explains how concussions and optometry are related and how ODs can help assist patients who suffer side effects of sports concussions.

Prescribing narcotics and opioids has come under scrutiny of late as the opioid epidemic continues to grow. Optometry Times Chief Optometric Editor Benjamin P. Casella, OD, FAAO, gives his three key points to consider before handing over that prescription to your patient.

Monitoring and measuring a glaucoma patient's intraocular pressure can be challenging with patients' busy schedules. Optometry Times Chief Optometric Editor Benjamin P. Casella, OD, FAAO, gives his reasons why home tonometry can help drive a treatment partnership between doctor and patient.

ODs may wish to incorporate color vision testing when working with patients having diabetes. A. Paul Chous, MA, OD, FAAO, CDE, talks about the importance of these tests, incorporating them into day-to-day exams, and devices available.

Many ODs recommend the 20-20-20 Rule to patients to help alleviate eye strain from digital device usage. But few know its origins. Brian Chou, OD, FAAO, FSLS, digs deep to discover who coined the tagline and why.

In both child and elder abuse, timely intervention can save a life. All members of the eyecare community must be aware of the signs and symptoms of abuse and their responsibilities in reporting to appropriate authorities.

Preparing a patient for ocular surgery can pose challenges with cosmetics being widely used. Marc Bloomenstein, OD, with the advice of Optometry Times Editorial Advisory Board member Whitney Hauser, OD, discusses the importance of properly preparing cosmetic users for eye surgery.