Your patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.

You diagnosed a patient and developed a treatment plan to improve the ocular surface. This is only the first (and often the easiest) step. The more challenging aspect is assuring that the patient follows through with the plan.

Researchers from the University of Vermont have say that people with blue eyes have a higher chance of becoming alcoholics, according to a study published in the American Journal of Medical Genetics: Neuropsychiatric Genetics (Part B).

I was sitting with my extended family demonstrating my multitasking skills (petting my dog, listening to my son tell stories to his grandparents, reading Facebook, and working on my blog), when I came across a delightful post about an OD’s experience with “teenspeak”-this is the language teens use to sound cool. One particular term was foreign to me: on fleek.

During a session at Optometry’s Meeting 2015 that discussed the future of optometry and eye care, ClearVision Optical President David Friedfeld told attendees how 3D printing technology will change the optical industry.

The American Optometric Association (AOA) officially began enrolling optometrists in its AOA Measures and Outcomes Registry for Eyecare (MORE) this week during Optometry’s Meeting 2015 in Seattle.

The American Optometric Association (AOA) Board of Trustees addressed some of the concerns of optometrists across the U.S.-unilateral pricing policies (UPP), the Affordable Care Act (ACA), scope of practice, and more-during a session at Optometry’s Meeting.

During Optometry’s Meeting 2015, Johnson & Johnson Vision Care announced the launch of 1-Day Acuvue Moist brand multifocal contact lenses.

Andrew Morgenstern, OD, shared his list of diagnoses optometrists shouldn’t be missing in the exam room during a session at Optometry’s Meeting.

Optometry Times Editorial Advisory Board member Milton Hom, OD, FAAO, shared his top 10 multifocal contact lens tips during a session at the American Optometric Association’s Optometry’s Meeting.

Bob Prouty, OD, FAAO, educated a packed house at the American Optometirc Association’s Optometry’s Meeting on marijuana’s use in and outside of eye care.

A new bill looks to decrease the time for the development and release of new drugs and medical devices by modernizing clinical trials and removing barriers to collaboration and innovation, according to legislators.

Being from Wisconsin, I was more familiar with a snowmobile, but a jet ski sounded fine to me. We got two. And yes, they were fun to ride. But I learned a great many things-which I can apply to both life and optometry-from that idiot machine.

Download the latest issue, and browse previous editions.

Optometrists like to think about ocular nutritional supplements in narrow terms, focusing on AREDS2 or the carotenoids’ visual benefits.

Having an understanding of cultural norms can help identify and mitigate many of the cultural barriers that negatively impact quality and perpetuate disparities in health and health care, especially among racial and ethnic populations who frequently are at increased risk for certain ocular morbidities like glaucoma and diabetic retinopathy.

I grew up in Puerto Rico. Actually, I was born in Cuba during the Castro Revolution. My parents exiled to Spain and ended up in Florida, but I actually grew up most of my life in Puerto Rico. I attended third grade up to completing high school.

The future of our profession is in the hands of these young optometrists. They are going to stand on-and expand upon-the hard-fought gains by the generations of ODs who came before them.

Cataract surgery has entered that technology zone enabling surgeons the opportunity to provide sutureless and bladeless surgery, in vivo axis orientation and aberrometry measurements, and now, remove the drops from this pervasive procedure.

The Centers for Disease Control and Prevention (CDC) recently told Women’s Health magazine that the reason some swimmers get red eyes after a dip in the pool isn’t the chlorine-it’s the urine in the water.