Practice Management

Online sales aren’t going away. ODs and their staffs are able to match price and convenience, but they excel at outstanding customer service. One OD outlines how she adopted an innovative service process in her practices to improve relationships with patients.

There are certain habits that separate successful practices from unsuccessful practices. One OD explains why setting goals, writing them down, and sticking to them can make your practice more successful.

An optometric practice is worth what someone is willing to pay. ODs must plan an exit strategy well before it’s time to move on. A practice management expert offers advice.

No one else is going to explain what ODs do or how we are important to our communities. It’s our job, and no one else will do it for us.

Study groups can help their members via group discussion and sharing. If you’re looking to form or join a study group, find out what leads to success.

A new study shows that smart glasses reduce symptoms of attention deficit/hyperactivity disorder (ADHD) in individuals with autistic spectrum disorder (ASD). Two ODs weigh in on the study and why it shows promise for future treatment options.

Genetic testing is becoming more successful and is expanding in scope. Understand how the process works and how to guide your patients through it. Find out what is involved and how to manage genetic testing…plus access a list of resources for you and your patient.

The general public as well as some ODs have forgotten the extend of our core training. We have to educate our patients more thoroughly about why we do what we do and why it matters that they have an annual eye exam.

Marketing your practice can seem overwhelming, but with a plan in place you will find that it is much more effective and may even save you money in the long run. Learn how to put a marketing plan together and the benefits of having a marketing plan in place at your practice.

Many ODs recommend the 20-20-20 Rule to patients to help alleviate eye strain from digital device usage. But few know its origins. Brian Chou, OD, FAAO, FSLS, digs deep to discover who coined the tagline and why.

Preparing a patient for ocular surgery can pose challenges with cosmetics being widely used. Marc Bloomenstein, OD, with the advice of Optometry Times Editorial Advisory Board member Whitney Hauser, OD, discusses the importance of properly preparing cosmetic users for eye surgery.

The key to optical success lies with the OD's involvement, according to Nazanin Galehdari, OD. She offers 5 steps to improve optical profitability.

Bryan Wolynski, OD, FAAO, and owner of Glasses on First in New York City, talks about falling into low vision, working with family, and driving blind in the latest Optometry Times Q&A.

The significant healthcare dilemmas of substance use pose challenges to our society. Michael W. Ohlson, OD, FAAO, discusses an optometrist's role in substance abuse treatment.

Artificial intelligence (AI) is evolving around us. Thomas A. Wong, OD, looks at how AI has impacted our world and how it is set to impact patient treatment in optometry.

Patients can enter your practice with a variety of fears regarding their vision problems. Benjamin P. Casella, OD, FAAO, and chief optometric editor of Optometry Times, explains the importance of quelling patients' fears and making them comfortable during their exam.