Practice Management

As a general rule, most professional service providers and retailers, including optometry practices, don't always use discount coupons effectively because they're not trained or skilled as marketers.

Contact lens safety has been in the spotlight even more than usual since the FDA released recommendations on the use and packaging of multipurpose solutions in June.

Optometrists and general retailers often both market products, are price competitive and service customers.

It's the kind of experience every eyecare provider dreads.

Optometrists who are considering selling their practice next year may want to speed up their plans.

How to become a professional witness in cases

Learn how to effectively convert patients and walk-ins to buyers.

While many optometrists outsource services such as payroll, bookkeeping and public relations, they often overlook creative strategies that can help them save money and compete more effectively with big box retailers.

What ranks high on everyone's wish list is an ability to motivate staff, according to one training consultant.

What some optometrists ignore in their practice are interpersonal skills and behavior.

Most students graduate from optometry school with thousands of dollars of debt and are highly likely to generate even more.

As part of a group practice in metropolitan Detroit, Mich?l Garin, OD, sees many patients who work for the Big Three automakers.

Many doctors want to increase the number of patients and the profitability of their practices but don't know where to direct their marketing efforts in a society increasingly splintered by multimedia.

If you're like most optometrists who own a practice, you rely on your bookkeeper or accountant to pay the bills, cut payroll checks, and prepare tax reports for the Internal Revenue Service.

Most optometrists in private practice chose not to provide low vision services because they think that income opportunities are limited.

It's virtually impossible for optometry practices that support one or two doctors to compete with national chains when it comes to pricing or fees.

With the down economy, a reasonable first response is not to buy into a panic mentality.

There is little debate that vision is a critical factor in sports performance, or that visual information is the dominant sensory system when performing practically any perceptual motor task.

When did you or your staff last ask your vendors how they could help grow your practice?

Employees who work the front desk have found ways to help the practice run more efficiently.

One seminar helps eye-care professionals take a stand against abuse of warranties or buyer's remorse.

By learning all they can about taking the best care of patients, optometrists can enjoy an important secondary benefit: Patients tell others about the great care they received and the practice grows.

Free-form lens technology uses digital-point technology, which means each and every point on a lens can be unique.

Samantha Toth, ABOC, offers a seminar designed to help doctors understand the relationship between strategic marketing and word-of-mouth referrals.

The retail optical industry was down 2.5% in 2009, according to industry data. The silver lining, however, is that compared with other industries, those numbers aren't so bad.

For many optometrists, operating a practice cold is a frightening thought. Still, being their own boss is too exciting to ignore.

Just about everywhere you look is a buyer's market. Great deals are being offered any almost anything, including optometry practices.

Switching to an electronic practice management system may not be easy, but the benefits for doctors, staff and patients are plentiful.