
Physically active patients who are looking to enhance the enjoyment of their favorite outdoor activities will test your knowledge of performance-specific sunwear.

Physically active patients who are looking to enhance the enjoyment of their favorite outdoor activities will test your knowledge of performance-specific sunwear.

Selling a small practice is nevery easy.

The pearls in this article will help the project manager and implementation team on their journey to successful electronic health record integration.

Optometrists who want to increase multiple pair sales to patients need to stop being apologetic about the fact that part of a successful practice involves retail sales.

What is now being called the 'Great Recession' is now officially over, statistically, if not emotionally, according to the keynote speaker of International Vision Expo West.

Optometrists need to begin training staff on retail math through workshops, books or online sites.

The optometrist's job is not only to fit people with contact lenses, it's to keep people in contact lenses.

Angry customers are a fact of life for any retailer, including optical dispensaries.

Optometrists who co-manage patients who have had retinal detachments may want to book a date with a retinal surgeon.

When people are trained to sell, they are asked to carefully consider the words they use to describe the products being offered.

Today's general economic conditions and individual business owners' needs to maximize profit models is one underlying rationale for in-office finishing.

Many optometry practices serve as externship sites, offering optometry students real-world experience.

As a general rule, most professional service providers and retailers, including optometry practices, don't always use discount coupons effectively because they're not trained or skilled as marketers.

Contact lens safety has been in the spotlight even more than usual since the FDA released recommendations on the use and packaging of multipurpose solutions in June.

Optometrists and general retailers often both market products, are price competitive and service customers.

It's the kind of experience every eyecare provider dreads.

Optometrists who are considering selling their practice next year may want to speed up their plans.

How to become a professional witness in cases

Learn how to effectively convert patients and walk-ins to buyers.

While many optometrists outsource services such as payroll, bookkeeping and public relations, they often overlook creative strategies that can help them save money and compete more effectively with big box retailers.

What ranks high on everyone's wish list is an ability to motivate staff, according to one training consultant.

One of the strategies for success in billing and coding is to establish measurable ways to look at accounts receivable.

What some optometrists ignore in their practice are interpersonal skills and behavior.

Most students graduate from optometry school with thousands of dollars of debt and are highly likely to generate even more.

As part of a group practice in metropolitan Detroit, Mich?l Garin, OD, sees many patients who work for the Big Three automakers.

Many doctors want to increase the number of patients and the profitability of their practices but don't know where to direct their marketing efforts in a society increasingly splintered by multimedia.

If you're like most optometrists who own a practice, you rely on your bookkeeper or accountant to pay the bills, cut payroll checks, and prepare tax reports for the Internal Revenue Service.

Most optometrists in private practice chose not to provide low vision services because they think that income opportunities are limited.

It's virtually impossible for optometry practices that support one or two doctors to compete with national chains when it comes to pricing or fees.

With the down economy, a reasonable first response is not to buy into a panic mentality.