Practice Management

Telemedicine offers a number of patient benefits, and the exchange of clinical information enhances the delivery of patient care.

Special events are an effective way for optometrists to boost their bottom line and differentiate themselves from the competition.

Medcal coding is one of the most important aspects of an optometry practice, yet it usually gets the least attention.

All optometry practices experience change of one sort or another.

Emotions play a key role in successfully marketing your practice.

An expert advises outsourcing responsibilties that no one in your office is skilled or trained to handle.

Diplopic patients can be enormous consumers of time in a busy practice.

Low vision care is a much needed service that can be personally gratifying for optometrists as well as a financially rewarding opportunity.

This three-part series follows one optometrist's successful journey from leaseholder to building owner.

Some of the local men of Italian descent who visit Armstrong Eye Care Associates in Kittanning, PA, often bear gifts.

The main secret to being a successful multifocal contact lens fitter is communication.

Knowing how to avoid upsetting a client, and knowing how to properly handle an individual who feels wronged, can help you avoid customer service mistakes in the future, build a more loyal customer base, and actually increase sales and profits.

Five basic tips can help you gain confidence in dispensing luxury eyewear.

How much decision power should patients have in today's digital age?

Building up a facility from the ground up has always been a complex process for any doctor.

With individuals spending more time online than in the past, optometrists can use social media sites, such as Facebook and Twitter, to build or grow their practices.

Multi-specialty practices are becoming more commonplace.

Boost your bottom line by using The Formula, a business method that applies strategy and measures to influence any Key Performance Indicator.

A green office environment is not only healthier for you, your staff and your patients, but also for your practice's bottom line.

Do your employees know what you expect of them?

Add this pair of items to the list of bad matches: laptop computers and patients' medical information.

Be prepared to describe your practice's goals during vendor meetings.

Adding electronic medical records to a practice is a huge undertaking.

Though a busy man, Andrew Jones, OD, wouldn't give up dirt bike racing if you handed him a flourishing optometry practice for free.

If you were to ask 100 people, "Where's a great place to go for a family vacation?" it is a safe bet that the majority of them would reply, "Disney!"

Is providing the best possible vision correction at odds with ensuring a level of comfort that will keep contact lens patients satisfied...and loyal?

Physically active patients who are looking to enhance the enjoyment of their favorite outdoor activities will test your knowledge of performance-specific sunwear.

Selling a small practice is nevery easy.