Practice Management

Many doctors want to increase the number of patients and the profitability of their practices but don't know where to direct their marketing efforts in a society increasingly splintered by multimedia.

If you're like most optometrists who own a practice, you rely on your bookkeeper or accountant to pay the bills, cut payroll checks, and prepare tax reports for the Internal Revenue Service.

Most optometrists in private practice chose not to provide low vision services because they think that income opportunities are limited.

It's virtually impossible for optometry practices that support one or two doctors to compete with national chains when it comes to pricing or fees.

With the down economy, a reasonable first response is not to buy into a panic mentality.

There is little debate that vision is a critical factor in sports performance, or that visual information is the dominant sensory system when performing practically any perceptual motor task.

By learning all they can about taking the best care of patients, optometrists can enjoy an important secondary benefit: Patients tell others about the great care they received and the practice grows.

Samantha Toth, ABOC, offers a seminar designed to help doctors understand the relationship between strategic marketing and word-of-mouth referrals.

Switching to an electronic practice management system may not be easy, but the benefits for doctors, staff and patients are plentiful.