Practice Management

A green office environment is not only healthier for you, your staff and your patients, but also for your practice's bottom line.

Do your employees know what you expect of them?

Add this pair of items to the list of bad matches: laptop computers and patients' medical information.

Be prepared to describe your practice's goals during vendor meetings.

Adding electronic medical records to a practice is a huge undertaking.

Though a busy man, Andrew Jones, OD, wouldn't give up dirt bike racing if you handed him a flourishing optometry practice for free.

If you were to ask 100 people, "Where's a great place to go for a family vacation?" it is a safe bet that the majority of them would reply, "Disney!"

Is providing the best possible vision correction at odds with ensuring a level of comfort that will keep contact lens patients satisfied...and loyal?

Physically active patients who are looking to enhance the enjoyment of their favorite outdoor activities will test your knowledge of performance-specific sunwear.

The pearls in this article will help the project manager and implementation team on their journey to successful electronic health record integration.

Optometrists who want to increase multiple pair sales to patients need to stop being apologetic about the fact that part of a successful practice involves retail sales.

What is now being called the 'Great Recession' is now officially over, statistically, if not emotionally, according to the keynote speaker of International Vision Expo West.

Optometrists need to begin training staff on retail math through workshops, books or online sites.

The optometrist's job is not only to fit people with contact lenses, it's to keep people in contact lenses.

Angry customers are a fact of life for any retailer, including optical dispensaries.

Optometrists who co-manage patients who have had retinal detachments may want to book a date with a retinal surgeon.

When people are trained to sell, they are asked to carefully consider the words they use to describe the products being offered.

Today's general economic conditions and individual business owners' needs to maximize profit models is one underlying rationale for in-office finishing.

Many optometry practices serve as externship sites, offering optometry students real-world experience.

As a general rule, most professional service providers and retailers, including optometry practices, don't always use discount coupons effectively because they're not trained or skilled as marketers.

Contact lens safety has been in the spotlight even more than usual since the FDA released recommendations on the use and packaging of multipurpose solutions in June.

Optometrists and general retailers often both market products, are price competitive and service customers.

It's the kind of experience every eyecare provider dreads.

Optometrists who are considering selling their practice next year may want to speed up their plans.

How to become a professional witness in cases

Learn how to effectively convert patients and walk-ins to buyers.

While many optometrists outsource services such as payroll, bookkeeping and public relations, they often overlook creative strategies that can help them save money and compete more effectively with big box retailers.

What ranks high on everyone's wish list is an ability to motivate staff, according to one training consultant.