Practice Management

Knowing how to avoid upsetting a client, and knowing how to properly handle an individual who feels wronged, can help you avoid customer service mistakes in the future, build a more loyal customer base, and actually increase sales and profits.

With individuals spending more time online than in the past, optometrists can use social media sites, such as Facebook and Twitter, to build or grow their practices.

Physically active patients who are looking to enhance the enjoyment of their favorite outdoor activities will test your knowledge of performance-specific sunwear.

Optometrists who want to increase multiple pair sales to patients need to stop being apologetic about the fact that part of a successful practice involves retail sales.

Boost sales per patient

Optometrists need to begin training staff on retail math through workshops, books or online sites.

Managing angry patients

Angry customers are a fact of life for any retailer, including optical dispensaries.