Practice Management

Contact lens safety has been in the spotlight even more than usual since the FDA released recommendations on the use and packaging of multipurpose solutions in June.

The American Academy of Optometry's annual conference, Academy 2009 Orlando, will be held Nov. 11 to 14 at the Orlando World Center Marriott Resort and Convention Center in Orlando.

The reason why some optometry practices stay stuck in neutral, don't grow, or don't increase profits often involves the optometrist's lack of knowledge and application of one important business practice: marketing.

A new software program that automatically aligns digital retinal or optic nerve photographs taken several years apart and alternates them to allow clinicians to look for changes over time may improve the speed and accuracy of glaucoma diagnosis.

Marketing is highly effective when done right, but many optometrists think they either must spend a fortune or spend very little. Developing an accurate profile of a practice's existing patient base is an important first step in creating a marketing campaign that delivers a strong return on investment.

Demands for increased efficiency from doctors will intensify as vision plans and medical insurance plans drive reimbursement downward. To meet these demands, doctors need to train staff members to handle more responsibilities and keep the doctor focused on taking care of patients.

Many optometrists are eager to open a new practice but want a partner. The groundwork for joining forces with someone includes doing your homework and not rushing the process.

Running an optical shop requires business skills, which are not taught in optometry school. Training staff on customer service best practices can help increase a loyal customer base and keep current customers faithful. By helping employees learn and apply a few basic skills, the bottom line may never look so good.